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BLSA CEO’s Weekly Newsletter – Brazil deal exposes SA’s missing trade strategy

30 August 2026

BLSA CEO’s Weekly Newsletter – Brazil deal exposes SA’s missing trade strategy

 The partnership announcement was led by DIRCO, not DTIC, which suggests it is politics rather than economics that leads
South…

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Business Leadership South Africa (BLSA) is an independent association whose members include the leaders of some of South Africa’s biggest and most well-known businesses.

Through BLSA, South Africa’s business leaders engage key players in South African society, including government, civil society and labour, to exchange ideas in our national interest and to create effective dialogue.

By so doing, we contribute to building strong communities underpinned by job creation through sustained economic growth.

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The Technical Assistance Mentorship Development (TAMDEV) programme, anchored by NBI, is a collaboration between Government and Business.

THOUGHT LEADERSHIP

30/08/2026 | By Busiswe Mavuso

BLSA CEO’s Weekly Newsletter – Brazil deal exposes SA’s missing trade strategy

 The partnership announcement was led by DIRCO, not DTIC, which suggests it is politics rather than economics that leads South Africa runs a R22bn trade deficit with Brazil and free trade would likely worsen it SA’s free trade agreements portfolio is thin, with no agreements in place with many regions from the Middle East to East Asia. Business stands ready to partner with government on a coherent trade strategy Last week’s announcement that South Africa had reaffirmed its strategic partnership with Brazil, with ambitions to deepen economic ties, was presented as a diplomatic win. But the fact that it was led by the Department of International Relations and Cooperation (DIRCO), rather than the Department of Trade, Industry and Competition (DTIC), told you something important: this was a political conversation, not an economic one. That matters. South Africa needs a serious trade strategy – one built on analysis of where we can actually compete, not on the optics of summits. Brazil is a case study in why getting this wrong might be costly. I have written before about the importance of diversifying our trading relationships, particularly since US tariffs policy dramatically increased uncertainty for our economy. International trade is important in […]

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